FARMERS INSURANCE X G.I. JOBS X HENDRICK MOTORSPORTS

Celebrating American Heroes

With some of Farmers Insurance's most successful insurance agents being military veterans, we were focused in generating awareness and interest as military men and women were transitioning to civilian careers.  During NASCAR's July 4th weekend race, we partnered with G.I. Jobs, the premier print and digital resource for military veterans to find success in a civilian career.  The partnership enabled Farmers to have exclusive content about life as an insurance agent and its various benefits in G.I. Jobs' print and digital publications.  

Racing in a co-branded G.I. Jobs Farmers Insurance car, Hendrick Motorsports NASCAR driver Kasey Kahne helped launch a sweepstakes to award a member of each military branch a trip to attend the NASCAR race in Phoenix prior to Veterans Day.  The campaign successfully saw an increase in visits to Farmers' talent acquisition pages and job applications from military veterans.